The CBC documentary Girls’ Night Out focuses on binge-drinking culture on university and college campuses as it relates to women in particular. I worked on the promotion for the film, as well as the #RethinkTheDrink Talkback Tour. With stops at 22 colleges and universities across the country, the #RethinkTheDrink peer-to-peer talkback tour and impact campaign, featuring custom video content and marketing materials, generated harm reduction solutions with students in an open setting and provided resources to universities and colleges to combat binge-drinking. We also created a legacy toolkit to keep the conversation going after the in-person tour wrapped. This toolkit resource continues to be in circulation to this day.